If you are coming from out of town, you may wish to check out Airbnb units. There are many in the area, and the prices are quite reasonable. www.airbnb.com. There are also several hotels in this area.
When searching for air fare, you may wish to check out the St. Pete/Clearwater airport (PIE). Allegiant Air flies into this airport and often has good deals.
If you wish to bring your family while you attend the workshop, the beach is about 20 minutes away from this location. Lots to do in Clearwater!